July 23, 2024 update: Updated statistics, new examples, and personal insights for 2024.The Philippines is a country with a rapidly
July 23, 2024
Marketing Strategy
Arm yourself with the right marketing strategies to grow your business.
Our in-depth marketing guides are crafted with both aspiring and seasoned business owners in mind, offering valuable insights that span from basic tactics like creating a Facebook page to the complex SEO campaigns.
May 6, 2024
May 6, 2024
May 6, 2024
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Introduction To Marketing Strategies For Filipino Business
Filipino-owned businesses, whether micro, small, or medium enterprises (MSMEs), thrive on innovation and community engagement.
A well-crafted marketing strategy is essential for these businesses to stand out in a competitive market. Effective marketing not only boosts visibility but also fosters customer loyalty and drives growth.
Why Should MSMEs and SMEs Have a Marketing Strategy?
Despite their size, MSMEs and SMEs must recognize the importance of a robust marketing strategy.
A common misconception is that small businesses can forgo formal marketing plans due to their limited scale. However, marketing strategies are crucial for several reasons:
- Visibility and Reach: A strategic approach enhances your business's visibility (both online and offline), making it easier for potential customers to find you.
- Customer Engagement: Marketing strategies help build and maintain relationships with customers, fostering loyalty and repeat business (we call them suki).
- Competitive Edge: In a crowded market, a unique marketing strategy can differentiate your business from competitors.
- Resource Optimization: A well-planned strategy ensures efficient use of limited resources, maximizing return on investment.