From our 9 years of experience in the digital marketing industry, we find that what most local businesses lack is an established digital authority or the proper know-how to build online clout.
That said, our PR packages take a holistic approach digital marketing, which often leads to more traffic and ultimately, sales. These are campaigns that will touch both social media and organic search results (Google/Bing).
Take a look at our PR packages below and see for yourself. Below the comparison table are explanations of how each item works.
Our Goal: To help your business achieve digital authority and online omnipresence through holistic digital marketing campaigns.
Perfect for new websites or small businesses that want to grow quickly.
Perfect for medium-sized businesses that want to experience rapid and scalable growth.
Perfect for established businesses that want to increase their revenue.
Get Featured On Business Blogs
Getting you and your business featured in national and/or international business blogs is a surefire way to draw attention to your business.
Social Media Campaigns
Imagine this. You’re proud that you’re the best or the leader (one could even say you’re a trailblazer!) in your industry, but when a potential customer or business partner checks you out on Facebook all they see is a bare Facebook page with a 100 likes and a couple of posts that date back to 2020. Red flag number 1.
A little frustrated, they decide to check you out on LinkedIn only to find…nothing. That's red flag number 2.
That’s 2 red flags and a missed opportunity, and that’s where our Social Media Campaigns come in.
We know you’re already “walking the walk” so to speak, but you just can’t show it on Social Media, either because you’re focused on business operations and can’t spare the manpower or no one in your current team has the know-how to run a social media campaign.
Let's break it down:
Choice of FB likes or boost post - increase Facebook likes on your page with a targeted Facebook Likes Ad Campaign. While the number of likes isn’t a big factor in increasing your bottom line, it certainly helps to build a credible image. Additionally, these likes will come from your target audience which could become potential customers. These are not random likes from my friends and family, and definitely not from a “like in exchange for a like” campaign. Who would you trust more? A page with 75 Facebook likes or a page with 2,000 likes?
Facebook posts, including images - Now that you have the likes, it’s time to treat them to some relevant content. We’ll post insightful, engaging, and relevant content for up to 30x depending on your PR package.
Social Media Optimization - Remember the story about how the potential client took a look at your LinkedIn profile and found nothing? That’s where Social Media Optimization comes in. We’ll make sure that each social media page you have looks professionally made.
30-Second Explainer Video/Advert
Wouldn’t it be great to have a quick and easy way to explain to potential clients what your business is all about?
Our 30-second explainer video or advert is a great way to introduce your business to anyone.
We’ll write the script, edit the video, and even do the voiceover! We’ll then post it to your social media profiles.
As experts in SEO, we’ll take a look at your homepage and see what’s NOT working. We’ll then give you the exact steps you need to improve your homepage.
We can advise on the following:
Full Website Audit
Similar Web Homepage Optimization, but covers the entire website. Only available in the Trailblazer package.
We can advise on the following:
Articles For Your Blog
If you have a website publishing engaging, insightful, and relevant content from time to time is recommended.
Quite similar to your Facebook page, if your website’s latest post is from 3 years ago, it will look abandoned and does not present a good look for your business.
Additionally, website content has the capability to rank in search engines, increasing your chances of getting more traffic to your website.
Full Report Every End Of The Month
What good is any PR campaign if we can’t track our progress?
All our advertising campaigns come with a full report sent on the first week of every succeeding month. Example: The report for March’s campaign will be sent during the first week of April.
If needed, we can also schedule a client call to discuss the status of your campaign.