How To Start A Laundry Business In The Philippines (2023)

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April 18, 2023


If you've ever considered diving into the world of entrepreneurship, starting a laundry shop business in the Philippines might be an opportunity you'll want to explore.

The demand for convenient laundry shops continues to grow, mainly due to two reasons:

  • Professionals continue to have less time for chores, including doing their laundry.
  • The number of urban dwellers continues to increase.

In this article, we'll discuss why starting a laundry business might be a good idea for you, walk you through the steps on how to start a laundry business in the Philippines, and explore ways to dominate your local market.

laundry business in the philippines

Is Starting A Laundry Business A Good Idea?

A laundry business can be a lucrative and promising venture, particularly in the Philippines where the market is ripe for such services. With the right approach and proper planning, you can create a thriving laundry shop customers love.

The laundry industry is known for its resilience, as it's a service that people will always need, regardless of the economic situation.

Furthermore, the country's tropical climate makes laundry services even more essential, as frequent rain and high humidity make it challenging to dry clothes quickly at home.

How To Start A Laundry Business In 10 Steps

Prepare A Laundry Business Plan

While not a requirement, drafting a laundry business plan will prove helpful to your success. It should outline your objectives, target market, competition, startup costs, and financial projections.

You should also take into consideration local customs, preferences, and cultural nuances when crafting your plan.

Research the market trends in the Philippines, and find out what types of laundry services are in high demand. Also, consider the potential challenges, such as seasonal fluctuations in demand or the availability of water and electricity.

A laundry business plan should include the following essential components:

  • Executive Summary: Briefly outline your laundry business concept and goals and provide an overview of your target market, competition, and unique selling points.
  • Company Description: Describe the ownership structure of your business. Are you the only owner (sole proprietorship), do you have a co-owner (partnership), or is it a corporation? You should also explain the history and motivation behind starting your laundry shop.
  • Market Analysis: Analyze the current market demand for laundry businesses in your area, identify your target audience and their specific needs and preferences, and assess the competition and potential barriers to entry.
  • Products & Services: Detail the types of laundry services you'll offer (e.g., self-service, full-service, dry cleaning, ironing, pick up & delivery.). You can also explain any unique or value-added features that set your business apart.
  • Marketing and Sales Strategy: Outline your approach to attracting and retaining customers, describe your promotional strategies, both online and offline, and discuss your pricing structure and any special offers or discounts.
  • Operations and Management: Describe the day-to-day operations of your laundry shop, including staff responsibilities and workflow. Detail your plans for employee training and development. You should also explain your approach to equipment maintenance and inventory management.
  • Financial Projections: Estimate your startup costs, including equipment, renovations, and initial inventory. This part is where you forecast your revenue, expenses, and cash flow for the first 3-5 years. You can also calculate your break-even point and expected return on investment (ROI).
  • Appendices: This can be optional, but if plan to add an appendix, include any supporting documents such as market research data, supplier quotes, or relevant industry reports.

Tip: Run a feasibility study

Choose A Business Name And A Catchy Brand Name

Select a unique and memorable name for your laundry shop business that reflects the services you offer and appeals to your target customers. A catchy name can help you stand out from the competition and create a lasting impression on potential clients.

Register a Domain Name (OPTIONAL)

When selecting a name, consider the following:

  • Its ease of pronunciation
  • The potential for word-of-mouth marketing, and how it reflects your brand's personality.
  • In the Philippines, incorporating local terms or phrases related to laundry services can help make your brand more relatable and memorable.

Selecting a unique and memorable name for your laundry shop business is crucial for creating a strong brand identity.

Once you've come up with a catchy business name, it's essential to secure a matching domain name for your website. This will help you establish a strong online presence and make it easier for customers to find you.

Some popular domain registrars where you can register a domain name include GoDaddy and Namecheap.

When choosing a domain registrar, consider factors such as:

  • Pricing
  • Customer support
  • Additional services, such as web hosting and email accounts.

Create A Facebook Page

If you're not keen on registering a business website, you can always start with a Facebook page to kickstart your social media marketing campaign. The best part is it's free.

A well-maintained Facebook Page allows you to do the following:

  • Showcase your services
  • Share promotions and discounts
  • Provide valuable information such as operating hours and location.
  • Enables you to interact with customers, respond to inquiries, and collect valuable feedback.

By utilizing Facebook's vast user base and various promotional tools, you can effectively reach your target audience, increase brand awareness, and ultimately drive more business to your laundry shop.

Remember to post engaging content regularly, respond promptly to customer messages, and encourage satisfied customers to leave reviews and share their positive experiences.

Resources for Business Name Registration Tutorials

Before registering your business name, it's important to ensure that it's not already in use by another company. The following resources can guide you through the process of checking name availability and registering your business name:

  • Philippine Department of Trade and Industry (DTI) – The DTI's website provides information on business name registration for sole proprietorships in the Philippines. You can use their online business name search tool to check if your chosen name is available and follow their step-by-step guide on how to register your business name.
  • Securities and Exchange Commission (SEC) – If you're planning to establish a partnership or corporation, you'll need to register your business name with the SEC. Visit their website for detailed instructions on how to register your business name and submit the required documents.
  • YouTube – Several entrepreneurs and business experts share their insights and experiences on registering a business name in the Philippines through YouTube videos. You can search for relevant tutorials by entering keywords such as "Philippines business name registration" or "how to register a business name in the Philippines."
  • Business Blogs and Websites – There are numerous blogs and websites that offer tips, advice, and step-by-step guides on registering a business name in the Philippines. Some popular business blogs include Entrepreneur Philippines and Philippine Business Hub.

Finalize Your Price List

Determine your pricing structure by considering your target market, competition, and operating expenses. In the Philippines, the cost of living and average income levels vary significantly between urban and rural areas.

Thus, your pricing should be competitive and appropriate for your location. Be sure to strike a balance between affordability and profitability, taking into account the cost of utilities, labor, and supplies.

TIP 1: Research the pricing strategies of other laundry shops in your area to better understand the local market rates.

Take note of the prices they charge for various services, such as self-service, full-service, dry cleaning, and ironing. This will help you set competitive prices that attract customers while still allowing you to maintain profitability.

TIP 2: Don't forget to also consider the unique features and value-added services your laundry shop may offer when setting your prices, as these can justify a higher price point or help you stand out from competitors.

Offering different pricing tiers, packages, or discounts for bulk services can help attract a wider range of customers.

Find a Good Location for Your Business

Choose a location with a lot of foot traffic, close to universities or BPOs. Avoid residential areas and be mindful of rent prices.

In the Philippines, accessibility is key, as many customers may prefer to drop off and pick up their laundry on their way to work, school, or other daily activities. It's also important to consider the availability of parking spaces or public transportation near your laundry shop, as this can affect your customers' convenience and overall satisfaction.

Renovation And Equipment

Use The Right Equipment For The Job

Invest in high-quality, energy-efficient equipment that can handle the demands of your laundry business. This includes washing machines, dryers, ironing boards, steamers, and other necessary tools.

In the Philippines, it's crucial to choose equipment that can withstand the country's hot and humid climate, as well as the potential for water and power interruptions. Look for machines with built-in water-saving features and those that are designed for commercial use to ensure durability and long-term performance.

Some well-known commercial washing machine brands include:

  • LG
  • Maytag
  • Electrolux
  • Whirlpool
  • Speed Queen

It's also a good idea to befriend suppliers and service providers, as this can help you negotiate better deals and ensure timely maintenance and repairs.

Which is better: top-load or front-load washing machines?

Top-load washing machines tend to be more affordable and have shorter cycle times, which can be advantageous in a busy laundry shop.

However, front-load machines are generally more energy-efficient and use less water, leading to long-term cost savings. Additionally, front-load machines tend to be gentler on clothes and offer more advanced features, such as steam cleaning and sanitizing cycles.

Here's a quick comparison table for Top-Load vs. Front-Load washing machines:

Top-Load Washing Machines:

  • Easier Loading and Unloading: Top-load machines allow users to add or remove clothes without bending, making them more convenient and accessible, especially for people with limited mobility.
  • Faster Cycle Times: Top-load washing machines generally have shorter cycle times compared to front-load machines, allowing for quicker turnover and increased efficiency in a busy laundry shop.
  • Lower Initial Cost: Top-load washing machines are typically less expensive than front-load machines, making them a more budget-friendly option for businesses starting with a limited budget.

Front-Load Washing Machines:

  • Higher Energy Efficiency: Front-load machines use less water and energy than top-load machines, resulting in lower utility costs and a more environmentally friendly laundry operation.
  • Better Cleaning Performance: Front-load washing machines generally provide more thorough cleaning due to their tumbling action, which can be especially beneficial for heavily soiled clothes or large loads.
  • Space-Saving Design: Front-load machines can be stacked, allowing you to save valuable floor space in your laundry shop and accommodate more machines in a smaller area.

Ultimately, the choice between top-load and front-load machines will depend on your budget, space constraints, and the preferences of your target market.

Design Your Space With Efficiency In Mind

Create a functional layout that maximizes productivity and customer satisfaction. In the Philippines, laundry shops can benefit from a design that accommodates the country's warm climate by providing ample ventilation and natural light.

Organize your space into designated areas for washing, drying, folding, and ironing, ensuring that there's sufficient room for customers and employees to move around comfortably.

Consider the customer experience as well, by providing seating areas, entertainment options, and even refreshments or snacks. A well-designed space not only increases efficiency but also helps create a welcoming atmosphere that encourages repeat business.

Register Your Business

Secure the necessary permits and licenses to operate legally and protect your business from potential fines and penalties.

In the Philippines, you'll need to register your business with the Department of Trade and Industry (DTI) for sole proprietorships or the Securities and Exchange Commission (SEC) for partnerships and corporations.

Obtain a Barangay Clearance and Mayor's Permit from your local government, as well as a Tax Identification Number (TIN) from the Bureau of Internal Revenue (BIR).

Depending on your location and the nature of your services, you may also need to secure additional permits, such as an environmental compliance certificate or sanitary permit.

Hire Employees For your laundry business

When hiring employees for your laundry business, look for individuals with relevant experience, a strong work ethic, and good customer service skills.

In the Philippines, it's essential to provide proper training and guidance, as many employees may be new to the laundry industry or unfamiliar with certain equipment and procedures.

Offer competitive wages and benefits to attract and retain qualified staff, and foster a positive work environment that encourages teamwork and professional growth.

Tip: You can post in local Facebook groups, ask for referrals, or post near your establishment.

How to Dominate Your Local Market

Attract Customers With Quality And Consistency

Maintain high standards in every aspect of your laundry shop business to build a loyal customer base.

In the Philippines, word-of-mouth marketing is incredibly powerful, so ensuring that each customer has a positive experience can lead to more referrals and repeat business.

Regularly inspect and maintain your equipment, use high-quality detergents and fabric conditioners, and train your staff on proper handling and care of garments.

Learn About Your Customers

Understand their preferences in folding, detergent, and fabric conditioners. There's no need to be a jack of all trades, but catering to your customer's specific needs can help set your business apart from the competition.

In the Philippines, many customers have strong preferences for certain brands, scents, or types of fabric care. Offering a variety of options and allowing customers to customize their laundry experience can lead to increased satisfaction and loyalty.

Focus On Your Core Selling Points

Highlight your unique offerings and emphasize the value your laundry shop brings to customers.

In the Philippines, this might include offering additional services like express washing, ironing, or dry cleaning, or providing perks such as free Wi-Fi, loyalty programs, or discounts for students and senior citizens.

By focusing on what sets your business apart, you can differentiate yourself from competitors and attract customers who are looking for something more than just a standard laundry service.

Tally your business expenses

Keep a close eye on your expenses to ensure profitability and informed decision-making. In the Philippines, some common laundry business expenses include rent, utilities, salaries, equipment maintenance, and supplies.

By regularly monitoring and evaluating your costs, you can identify areas where you can save money or improve efficiency. This can help you maintain competitive pricing and adapt your business strategies to better meet your financial goals.

Market your laundry business online (social media and Google)

Leverage social media and Google to reach a wider audience and drive more business to your laundry shop. In the Philippines, platforms like Facebook, Instagram, and Google My Business are particularly popular and effective for promoting local businesses.

Create engaging content that showcases your services, shares customer testimonials, and highlights your unique selling points. Utilize targeted ads to reach potential customers in your area and offer special promotions or discounts to encourage them to give your laundry shop a try.

How Much Does It Cost To Start My Own Laundry Business in the Philippines?

The cost of starting a laundry business in the Philippines can vary depending on factors such as location, size, equipment, and services offered. Here's a general breakdown of the costs involved in setting up a laundry shop:

Initial Investment:

  • Equipment: PHP 150,000 - PHP 500,000. This includes washing machines, dryers, coin-operated machines (if opting for self-service), water heaters, and other necessary equipment.
  • Renovations: PHP 100,000 - PHP 300,000. This includes construction or renovation costs for your laundry shop space, such as plumbing, electrical, and interior design.
  • Permits and licenses: PHP 5,000 - PHP 20,000. This includes fees for registering your business name, obtaining necessary permits and licenses, and other related expenses.

Ongoing Expenses:

  • Rent: PHP 10,000 - PHP 40,000 per month, depending on the location and size of your shop.
  • Utilities: PHP 5,000 - PHP 15,000 per month for water, electricity, and other utilities.
  • Salaries: PHP 10,000 - PHP 25,000 per month for staff, depending on the number of employees and their positions.
  • Maintenance and supplies: PHP 5,000 - PHP 15,000 per month for equipment maintenance, laundry detergent, fabric softener, and other necessary supplies.

Considering these factors, the total cost to start a laundry business in the Philippines can range from approximately PHP 300,000 to over PHP 1,000,000.

Keep in mind that these figures are estimates and may vary based on your specific situation, location, and the scale of your business.

It's essential to create a detailed business plan and conduct thorough market research to better understand the costs involved and make informed decisions about your laundry business.

How Long Will It take to get my investment back (ROI)?

Estimate the time needed to recoup your investment based on your expected sales and expenses. In the Philippines, the return on investment (ROI) for a laundry business can vary depending on factors such as location, competition, and the efficiency of your operations.

Generally, it may take anywhere from 1 to 3 years to recover your initial investment. However, with careful planning, strategic marketing, and diligent cost management, you can potentially shorten this timeframe and enjoy sustainable profits.

ROI (%) = (Net Profit / Total Investment) x 100

Where:

  • Net Profit = Annual Revenue - Annual Expenses
  • Total Investment = Initial Investment (equipment, renovations, permits, licenses, etc.)

To calculate the ROI of your laundry business, follow these steps:

  1. Determine your Annual Revenue: Estimate the average amount you will earn from your laundry services per month and multiply it by 12 to get your annual revenue.
  2. Calculate your Annual Expenses: Add up all your ongoing expenses such as rent, utilities, salaries, equipment maintenance, supplies, and other recurring costs. Multiply the total monthly expenses by 12 to get your annual expenses.
  3. Compute Net Profit: Subtract your Annual Expenses from your Annual Revenue to obtain the Net Profit.
  4. Calculate Total Investment: Add up all the costs associated with starting your laundry business, including equipment, renovations, permits, licenses, and other upfront expenses.
  5. Compute ROI: Finally, divide the Net Profit by the Total Investment, and multiply the result by 100 to get the ROI percentage.

This formula will give you the ROI percentage, which indicates the efficiency of your investment.

The higher the ROI, the more profitable your laundry business is relative to its initial investment. Keep in mind that the ROI calculation is an estimation and can vary based on factors such as market conditions, competition, and operational efficiency.

What amount of sales should I expect?

Forecast your sales revenue based on market research and your unique selling points. In the Philippines, laundry businesses can benefit from the growing demand for convenient and reliable laundry services, particularly in urban areas.

Consider factors such as population density, disposable income levels, and the presence of competitors when estimating your sales potential. Additionally, monitor your sales performance regularly to identify trends, opportunities, and areas for improvement.

Starting A Laundry Business In The Philippines Can Be A Profitable Endeavor

With careful planning, dedication, and the right strategies, you can build a successful laundry business that thrives in today's competitive market.

As you embark on this journey, keep in mind the unique challenges and opportunities that the Philippines offers and adapt your approach to best meet the needs of your customers and community.

With hard work and perseverance, you can create a thriving laundry shop that provides valuable services and contributes to the economic growth of your local area.

About the author 

Yesh Quijano

Yesh Quijano is an entrepreneur and digital marketer who's been in the game for over 11 years. He started several businesses and helped countless others reach new heights. His goal is to make digital marketing for SMEs simple, accessible, and effective. When he's not working, you can find him cuddling with his two cats.

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