How To Start A Water Refilling Station Business In The Philippines

By Yesh Quijano    May 6, 2024       min read

Key Takeaways:

Many business owners in the Philippines want to know how to start a water refilling station business that will be profitable and last.

With the need for clean and safe drinking water rising, this business is a golden opportunity.

In this article, we’ll help you set up your water refilling station by talking about the ins and outs of the business and giving you helpful advice.

We can help you with everything from understanding local rules to choosing the right equipment and suppliers.

So, grab a glass of water, and let’s dive into this exciting opportunity together, whether you’re considering franchising or building your brand.

What is a water refilling station?

how to start a water refilling station business

A water refilling station is a specialized facility that purifies water from different sources to make it safe for people to drink.

Advanced filtration systems like reverse osmosis, UV treatment, and activated carbon filters are used at these stations to remove impurities and contaminants from the H20 to ensure it meets strict quality standards.

Aqua refilling stations are a big part of ensuring people have clean H2O, especially in places where tap water isn’t reliable or enough.

Why You Should Open a Water Refilling Station

Opening an aqua refilling station is a good business idea for several reasons.

First, people always want clean H20 to drink because it is a basic need. This ensures that people will always seek safe and cheap water solutions.

Second, more people use water refilling stations for daily needs because they know more about waterborne diseases and pollution.

Lastly, this business has low costs to start up and run, so people from all backgrounds can start their businesses.

By doing something helpful for your community, you can start a business that could be both rewarding and profitable.

Demand for your product is assured.

When you start a business at a water refilling station, you can be sure that people will want to buy your product. Water is an important resource; people always need clean, drinkable water.

As people worry more and more about the quality and safety of tap water, they are looking for other ways to ensure they are drinking clean H20. Water refilling stations are popular because they are reliable and cost-effective for homes and businesses.

So, your business has a strong chance of doing well because it sells a necessary product and is wanted by a wide range of people in your area.

Your business model will be simple.

The business model for a water refilling station is simple and easy to handle. As the owner, your main job will be finding, cleaning, and delivering clean water to your customers.

This makes it easy for you to focus on the most important parts of your business, like providing good water and great customer service.

Also, because the business model isn’t too complicated, training employees, running the day-to-day business, and focusing on giving customers good products are easier.

In essence, the simplicity of the business model for water refilling stations is a big plus for new entrepreneurs who want to get into the field.

Startup costs can be minimized.

With careful planning and research, you can set up a water refilling station for as little money as possible. You can lower your start-up costs by choosing cheap, reliable equipment and a good location.

Starting with the most important equipment and a smaller space, you can keep costs down and still give good service. To save even more money, you can buy or rent used equipment. As your business grows, you can put money into improvements and expansion.

By being smart about handling your startup costs, you can get your water refilling station up and running with little stress about money.

It’s an accessible business to scale

A water refill station business is easy to start and scalable, which makes it a good choice for entrepreneurs.

Expanding your business to serve a larger market will be easy as your customer base and profits grow. This could mean opening more branches in important places or upgrading your equipment to make more things.

You can also add variety to your products by selling different kinds of water, like mineral, purified, and alkaline water, to meet the needs of other customers.

With a flexible business model and a product always in demand, growing your aqua refilling station can be easy and profitable.

Very service area-oriented

A water refilling station is a service-area business, which means it focuses on meeting the needs of the people in the area.

By meeting the water needs of the people in your area, you can build a loyal customer base and make connections that will last for a long time.

Choosing a location with much foot traffic and little competition is important to succeed. Your business will do well if you make it easy for your target customers to find you and give them great service.

By knowing and meeting the unique needs of your area, you can tailor your services and make a water refilling station that does well.

Factors to Consider Before Opening a Water Refilling Station

refill hydrator water

Before opening an aqua refilling station, consider these crucial factors:

1. Budget

It is important to allocate funds for necessary expenses, such as:

  • Equipment: Invest in reliable purification and filtration systems.
  • Cleaning and maintenance: Ensure your station remains clean and well-maintained.
  • Miscellaneous expenses: Set aside a budget for unexpected costs.

2. Water Quality Standard

Maintain strict water quality standards to provide your customers with safe and clean drinking water.

3. Competition

Assess the local market and find out who your competitors are so you can develop a unique selling point that makes you stand out.

Types of Water to Sell:

When opening a water refilling station, having different kinds of water can meet the needs and preferences of a wide range of customers. Look at these choices:

Mineral Water

Mineral water comes from underground reservoirs and has minerals like calcium, magnesium, and potassium that our bodies need. It doesn’t go through much processing to keep its natural makeup, so it’s a healthy choice for daily use.

Purified Water

This type of water undergoes a rigorous filtration process, such as reverse osmosis or distillation, to eliminate impurities and contaminants. Clean, neutral-tasting purified water is a popular choice for drinking and cooking.

Alkaline Water

Alkaline water has a higher pH level than regular tap water (above 7), which some people think has health benefits, such as making the body less acidic. By offering alkaline water, you can serve customers who care about their health and want other H20 options.

Understanding Local Regulations and Requirements

  1. Getting the permits and licenses you need: To run your business legally, you should get the necessary licenses and permits.
  2. Meeting local health and sanitation standards: Follow health and cleanliness rules to keep the place clean.
  3. Meeting environmental guidelines: Use eco-friendly methods to reduce the damage your station does to the environment.

Best Water Refilling Station Franchises You Can Get Today

Aqua Health Alkaline Ionized Water Logo


AquaHealth is a water refilling company that has been in business for over 21 years and has a business model that has stood the test of time. Using advanced filtration technology, they sell water that is safe to drink and doesn’t cost too much.

Franchise Details:

  • Starting price: PHP 495,000
  • Water filtration system: Low-cost, high-quality water purification system delivering alkaline ionized water
  • Inclusions: Technical assistance, full gear installations, staff training, interior design, twice-per-month maintenance, and marketing efforts

Ocean Fresh

Ocean Fresh Water Refilling Station Logo

Ocean Fresh, part of the Ybanez Group, delivers consistent, clean, high-quality drinking water at low prices. For high-quality water, they use top-of-the-line hydro-alleviation techniques.

Franchise Details:

  • Starting price:
  • Water filtration system: Latest hydro-alleviation program
  • Inclusions: Professional setup and maintenance services, research study, and business statistics

Aqua 2000

Aqua 2000 Purified Drinking Water Logo

Aqua 2000 has been in business since 1997. It has 420 water refilling stations nationwide that use water filtration technologies made in the US.

Franchise Details:

  • Starting price: PHP 450,000
  • Water filtration system: US-made water filtration system
  • Inclusions: Free installation services within Metro Manila, regular support, marketing and operations support, promotions, and advertising operations

Blue Waters

Blue Waters Water Station Logo

BlueWaters has been in business for more than 25 years and offers a variety of franchise options, such as Safe Alkaline Water Station, Safe Mineral Water Station, and Safe RO Water Station.

Franchise Details:

  • Starting price: PHP 80,000
  • Water filtration system: Multiple types are available depending on your specification
  • Inclusions: Equipment, complete installation, marketing operations, staff training, and more


Aqua Soft Water Refilling Station Logo

AquaSoft Water Systems Inc. has been around since 1998. It has about 115 locations nationwide and offers different franchises, such as water refilling stations.

Franchise Details:

  • Starting price: PHP 400,000
  • Water filtration system: 16-stage water purification
  • Inclusions: Brand name usage, layout and design, ocular inspection, signage, installation and maintenance of equipment, and appliances like hot and cold dispensers, foot pumps, etc.

How To Start A Water Refilling Station In The Philippines

Step 1: Do Your Homework

Before starting a water refilling station business, you need to research to ensure you acquire a solid foundation.

Research the industry

Start by learning about the water refilling station industry’s market trends, target customers, competition, and possible problems. Learn about the different ways to treat water and the newest technologies used in the business.

Know the ins and outs of the business

Learn how a water refilling station works daily, including how to care for the equipment, check the water quality, and help customers. Find out what permits and licenses are needed to run a business in your area.

Do a Feasibility Study

Do a feasibility study on starting a water refilling station business to determine if your idea will work. This process involves looking at the market demand, potential income, startup costs, and return on investment. If you wish to start a business as a water refilling station, a well-researched feasibility study will help you make smart decisions and reduce risks.

Step 2: Franchising vs. Self-Made Brand

  • Franchising:
    • Easier setup process
    • Access to a proven business model
    • Established brand recognition
    • Training and support provided
    • Higher initial investment
  • Self-Made Brand:
    • Greater control over business operations
    • Customizable branding and marketing strategies
    • Potential for higher profit margins
    • More responsibility for business setup and management
    • Requires extensive industry knowledge and experience

Step 3: Planning

Mineral water in plastic bottles ready for sale

Write a business plan.

For your water refilling station to be successful, you need a well-thought-out business plan. It should have a summary, an analysis of the market, marketing strategies, financial projections, and a business plan. This document will help you stay on track and keep your business on track as you start and grow it.

Choose the best location.

The location of your water refill station can have a big effect on how well it does. Look for places with a lot of foot traffic, are visible, and are easy for customers to visit. When choosing, think about nearby competition, parking, and the kind of people who live in the area.

Take care of legalities.

Ensure you follow all local rules and regulations, such as getting the permits and licenses you need to run a water refilling station. This may require registering your business to the Department of Trade and Industry (DTI) and Bureau of Internal Revenue (BIR), getting a sanitary permit, following health and sanitation standards from your local government, and following environmental rules. You must consult local authorities and get legal advice to ensure your refilling station is legal.

Step 4: Execution

Building your water station

You can start building your water refilling station once you have the right permits and an ideal location. Hire a trustworthy contractor who has built water stations before. Remember that the design of your station should be functional, attractive, and in line with local building codes and rules.

Installing equipment

After the construction, you must put in the equipment for cleaning and treating the H2O. Buy good equipment from trusted sellers and make sure it meets industry standards. Hire a professional technician to set up the equipment correctly to ensure it works well and avoid problems in the future.

Hiring employees

For your water refilling station to run smoothly daily, you will need a team of dedicated and skilled workers. Look for people who have worked in the field before, are good at helping customers, and develop a strong work ethic. Invest in proper employee training, focusing on technical skills, customer service, and health and safety.

Step 5: Marketing and daily operations

Set up a unique brand identity that sets you apart from the others.

Your brand should show what your company stands for, its mission, and its commitment to giving customers high-quality water. Use your brand’s elements, such as colors and fonts, in all your marketing materials.

Develop a Strong Online Presence and Brand Identity

Set up a unique brand identity that makes you stand out. Your brand should show what your company stands for, its mission, and its commitment to giving customers high-quality H2O. Use your brand’s elements, such as colors and fonts, in all your marketing materials.

Creating a memorable and attractive brand name and logo.

Choose a brand name that is easy to remember, fits your target market, and describes your business well. Make a logo that looks good, simple, and easy to remember. Your logo should be flexible enough to look good in different sizes and formats.

Using strategies for online marketing to attract customers.

Use a mix of online marketing strategies to attract customers, such as search engine optimization (SEO), social media marketing, and email marketing. Develop targeted and interesting content that meets the needs and interests of your audience, gets them involved, and brings people to your website. Keep an eye on your marketing efforts and change your plans based on how they are doing and what people tell you.

The Pros and Cons of Water Refilling Stations

Glass of splashing water near plastics bottle


Water is an important commodity

Water is a basic need for life, so there is always a demand for clean and safe drinking water. As more people live in a place and there is less water to go around, the need for reliable water refilling stations will only grow.

Focused Business Line

A water refilling station focuses on just one product, which makes it easier to run and keep up. It also lets people specialize in water treatment, ensuring customers can trust the products.

Perfect in Any Location

Water refilling stations can be set up in various places, from cities with lots of people to small towns in the country. A water refilling station can do well if there is a need for clean drinking H2O.


Longer Return on Investment

The initial investment can be big for a water refilling station, especially if you buy high-quality equipment and a franchise. If there is a lot of competition in your area, it could take a while to get your money back and start making money.

Costly Maintenance

Keeping equipment in good shape and following sanitation standards can be expensive. To ensure that your H2O product is safe and of good quality, you must keep an eye on it and put money into keeping, cleaning, and maintaining the equipment.

Lacks Proprietary Value

Many companies offer similar products and services, so the water refilling business doesn’t have a lot of unique value. This can make it hard to set your brand apart from the competition and make it stand out.

Customer Service and Building Loyalty:

Getting ahead of the competition by giving great customer service:

Great customer service can help you stand out from the competition in the water refilling business. Timely deliveries, friendly interactions with customers, and quick responses to questions will help build a good reputation and encourage customers to come back. Going above and beyond to meet customer needs will give your water refilling station a competitive edge.

Implementing customer loyalty programs:

Setting up loyalty programs, like giving regular customers rewards or discounts, can help keep customers and get them to return to your water refilling station. These programs can also give people a sense of community and belonging, which makes them more likely to tell their friends and family about your business.

Engaging with customers regularly and getting feedback for improvement:

Keeping an open line of communication with your customers is important if you want to keep doing well. Look for good and bad feedback and use it to improve your services and products. Engaging with customers through social media, surveys, or face-to-face interactions will help you better understand their needs and expectations, leading to a better customer experience and thriving water refilling business.

Navigating Your First Few Months (on the Road to Success)

Bottled water in a shop

The first few months of your water refilling business are crucial to building a strong base and setting yourself up for future success. Here are some important steps that will help you get through your first few months:

Focus on quality control.

Ensuring that the water you provide meets high standards is very important. Test your water supply often and keep your equipment in good shape to give your customers safe, clean water.

Build strong relationships with your suppliers.

For your business to get the resources it needs, you must build trusting relationships with suppliers. Ensure you can keep getting materials by negotiating good terms and keeping lines of communication open.

Monitor expenses and manage cash flow.

Keep an eye on your expenses and income to keep your cash flow healthy. Be ready to change your budget and spending habits to stabilize your finances.

Train and motivate your employees.

Invest resources into training your employees to provide exceptional customer service and perform their job duties proficiently. Regularly inspire and support your team to cultivate a positive work environment and enhance productivity.

Evaluate your marketing efforts.

Check how well your marketing is working. Look at how well your marketing plans work and make changes as needed. You may need to try different advertising channels or promotional offers to determine what works best for your target market.

Be ready for challenges.

Starting a new business comes with its fair share of difficulties. Be ready to face problems and find creative ways to solve them. Keep a strong, determined mind to learn from each challenge to grow your water refilling business.

Final Thoughts

Starting a business as a water refilling station in the Philippines can be profitable and fun.

You can build a successful business that meets the needs of your community by doing a lot of research, making a good business plan, and putting customer service first.

Remember that the key to success in this industry is being able to change and grow as you face challenges and seize opportunities.

Don’t be afraid to jump into the world of water refilling stations. You can make a big difference in your community and do well financially if you are determined and work hard.

About the author 

Yesh Quijano

Yesh Quijano is an entrepreneur and digital marketer who's been in the game for over 11 years. He started several businesses and helped countless others reach new heights. His goal is to make digital marketing for SMEs simple, accessible, and effective. When he's not working, you can find him cuddling with his two cats.

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