5 Sustainable Practices to Operate an Eco-Friendly Laundry Business

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May 15, 2024

environmentally friendly laundry shops

Operating an eco-friendly laundry business is beneficial to the environment and gives your shop an advantage in an otherwise competitive market.

By minimizing your laundry shop's ecological footprint, you can start to cater to a growing demographic of environmentally conscious consumers, usually Gen Z's or Millenials.

And while it's a good marketing or PR move, sustainable laundry practices help conserve resources like water and energy, allowing you to take care of the environment too!

Two birds, one stone as they say.

In this article, we'll show you five sustainable laundry business practices you can employe right away.

Key Takeaways

  • Eco-friendly laundry services attract environmentally-conscious customers, a growing demographic.
  • Sustainable practices can lead to long-term cost savings too.
  • An eco-conscious approach will enhance your brand reputation.

Why Should Your Laundry Shop Shift To Sustainable and Eco-Friendly Practices?

Nowadays, consumers are increasingly becoming eco-conscious.

In fact, 83% of Filipino consumers prefer to purchase eco-friendly brands. So it makes sense to adapt your laundry business to be more "green".

It’s Good For The Environment

Reduced Water Usage: Many eco-friendly laundry practices include conserving water, thus lessening the overall consumption of this precious resource.

TIP: Invest in machines that require less water. You can also recycle greywater (and there's House Bill 8611 for that) where permitted, so your business can substantially lower its ecological footprint.

Sustainable Cleaning Agents: Transitioning to "organic" detergents reduces the chemical runoff into water systems and soil.

These sustainable products not only reduce harm to the ecosystem but can also be kinder to your customers' skin and clothes. We'll discuss more of this later.

It’s Good For PR

Positioning your business as an eco-friendly laundry shop can significantly improve your public image. Consumers prefer businesses that demonstrate green initiatives, and being at the forefront of this movement can distinguish you from competitors.

Moreover, there are few laundry shops in the Philippines that market themselves as "environmentally-conscious", often preferring to market themselves through competitive prices (i.e., cheaper) or quick turnaround times.

This will make your positioning extremely unique and attractive.

Genius PR Move: Aligning your shop with the values of your eco-conscious customers will create loyalty and trust. These customers will likely continue to use your services and may even recommend you to others who are likewise environmentally aware.

How To Become An Eco-Friendly Laundry Shop

Your journey towards sustainability involves the adoption of green initiatives, from the choice of the products you use to the machines that power your service.

Use Eco-Friendly Detergents

Choosing eco-friendly detergents is crucial for reducing the release of chemicals into our natural resources.

Choose detergents that are biodegradable and free from phosphates, chlorine, and synthetic fragrances. This change is a simple yet effective step towards a more sustainable operation.

Unfortunately, our country does not have widely accessible eco-friendly detergents.

Commercially available laundry detergents like Surf or Tide are not exactly positioned to be environmentally friendly, at least based on my research.

Here are some sellers of eco-friendly detergents

  • OrganicStore.ph. For example, the Plantex Organic Clean and Soft Liquid Laundry Detergent claims to be organic and environmentally friendly.
  • EcoWarrior.ph. Their Mundo Eco Detergent Sheets are even wrapped in eco-friendly packaging!

Note: These detergents are more expensive than "regular" detergents. This would mean that you either take the burden of the additional costs at the expense of your profit, or adjust your prices.

Use Energy-Efficient Machines And Other Appliances

Washing machines and dryers that use less water and energy contribute a lot in decreasing water and energy usage.

Look for appliances with high Energy Star ratings to ensure you are using energy-efficient models that conserve both water and electricity.

This will substantially lower your utility bills in the process.

Food for thought: While this might not be applicable to every laundry shop owner, consider getting solar panels to power at least a portion of your machines.

Some reputable brands with energy-efficiency as their selling point:

  • LG
  • Whirlpool
  • Speed Queen
  • Samsung

These detergents are more expensive than "regular" detergents. This would mean that you either take the burden of the additional costs at the expense of your profit, or adjust your prices.

Conserve Water

Your water usage is significant when operating a laundry shop.

Implement systems to reuse water where possible and invest in modern washers that use less water,

Additionally, train and educate your staff on best practices for water conservation to drastically diminish the amount of water your business consumes.

Green initiatives will often add an "extra step" or even additional "mental burden" to the laundry process. For example, your staff has to be very mindful of the amount of water they use or they may need to fold the laundry differently to make them fit into your new packaging. Unless your staff's value already aligns with your initiative, they may find your green initiatives tedious to implement, so it's important to keep a watchful eye.

Use Sustainable Packaging like Eco-Bags Or Tote Bags Instead Of Plastics

Transitioning from plastic packaging to sustainable packaging options for your customers' clean laundry is another way to become more eco-friendly.

Encourage the use of cloth eco-bags or tote bags instead of single-use plastics, which can often be returned and reused, reducing plastic waste.

Genius PR Move: Gift loyal customers with a branded eco-bag for their laundry needs. Not only will you save on plastic costs and waste, your customers will also become walking billboards while they carry your branded merchandise!

Drying Naturally Whenever Possible

Utilizing the sun to dry clothes naturally can significantly reduce your reliance on powered dryers.

When weather and space permit, drying naturally is a cost-effective and environment-friendly option that spares the use of energy and preserves the life of the fabrics (dryers are known to damage fabrics).

Note: For most laundry shops I understand this is not possible, but there are some shops who use this as a selling point, particularly those with an older customer base. “Tuyo sa araw” is a term that is thrown around among this demographic.


Running a green laundry shop requires commitment to environmental responsibility and to implementing sustainable practices.

Adopting these methods can be a challenging and your staff may be hesitant to stray away from tradition, but remember that this not only supports the health of the planet but also resonates with a growing customer base that values eco-conscious choices.

About the author 

Yesh Quijano

Yesh Quijano is an entrepreneur and digital marketer who's been in the game for over 11 years. He started several businesses and helped countless others reach new heights. His goal is to make digital marketing for SMEs simple, accessible, and effective. When he's not working, you can find him cuddling with his two cats.

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